Digital Deal Origination

Digital Deal Origination

Rethinking assumptions

Deal origination is a labor-intensive process, especially when conducted through traditional methods, such as accessing business owners in the immediate network, screening through inbound leads, speaking to investment intermediaries and proprietary deal sourcing,

Empirical studies by FF Venture Capital show that a middle market PE firm spends over 6,000 man-hours per year (3 personnel) to complete only 1 out of the 80 leads it reviews.

This is clearly not sustainable, and as with most industries today, the African trade and investment industry is facing an environment that is being transformed by current events and digital innovation.

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Our goal is to bring people together to:

  • build professional capabilities in trade
  • elevate the profile of trade
  • advocate the benefits and opportunities of trade
  • facilitate networking
  • improve the performance and success of companies in global trade
  • boost the efficiency of trade processes.


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