Matthew McKenzie

Matthew McKenzie

Co Founder and Director
The Export Group

Matthew has close to 20 years experience working in the export functions of major iconic Australian FMCG businesses including 5 years at Campbell Arnott’s.

He has led the growth of Weet-Bix in China from a zero base to now being one of the most successful Australian food brands in the market.

Living in Shanghai, he sees the opportunity that is open to Australian FMCG brand owners and knows how to build a brand from a small base.

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Our goal is to bring people together to:

  • build professional capabilities in trade
  • elevate the profile of trade
  • advocate the benefits and opportunities of trade
  • facilitate networking
  • improve the performance and success of companies in global trade
  • boost the efficiency of trade processes.


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