The Global eCommerce Trust Mark
Safe.Shop was launched as global ecommerce trust mark to facilitate global digital trade. Twenty countries together defined the Global Ecommerce Code of as a universal set of rules for online selling to consumers.
The GTPA is pleased to partner with the eCommerce Foundation to deliver the Safe.Shop certification in Australia and New Zealand.
Why should you get involved?
There is a clear need for building global trust in ecommerce:
- Global ecommerce trade is increasing rapidly. The expectation is that between 2020-2025, 30% of all ecommerce will be cross border (see figure above).
- However, merchants have difficulties building trust across borders. A lack of trust is rated the 4th largest barrier of cross border trade by merchants.
- Additionally, 49% of all consumers with internet access are not shopping online report a lack of trust as the primary reason for choosing not to purchase online. Of those who do shop online, more than 50% lose trust when the webshop is based in another country (see graph below).
- Finally, consumer protection and ecommerce regulations still differ significantly per region, creating a convoluted legal maze for both merchants and consumers.
 Global Cross-Border B2C Market in billions $, World Bank, Accenture Analysis, 2016.
 Ecommerce Foundation, Cross Border Barriers Study, 2015.
 CIGI-Ipsos Global Survey on Internet Security and Trust, 2017.
 UNCTAD, Statista 2017.
There are three levels of certification available for companies.
To find out how your business can benefit from GTPA's eCommerce services please contact Collins Rex at email@example.com or complete the below enquiry form:
Our goal is to bring people together to:
- build professional capabilities in trade
- elevate the profile of trade
- advocate the benefits and opportunities of trade
- facilitate networking
- improve the performance and success of companies in global trade
- boost the efficiency of trade processes.
Featured GTPA Member
Ziyaad Ebrahim, GTP
Ziyaad has close to fifteen years of experience in international trade and development.He joined the World Trade Organization (WTO) after serving 12 years in various positions within the Government of Seychelles, where he comes from.
During his time in the Government of Seychelles, he was directly involved in trade, investment and general economic policy formulation and implementation.He also has experience on WTO accession and was involved in FTA negotiations with the European Union and within the Eastern and Southern African region. He has also worked with international organisations such as the IMF, World Bank and the African Development Bank on Structural Adjustment Programmes, private sector and MSME development initiatives including gender empowerment projects.
In his current role with the WTO, he coordinates the work of the WTO LDC Group in the ongoing trade negotiations.He also monitors and assists LDC participation in specific areas of the negotiations which include Special and Differential Treatment (S&DT), fisheries subsidies, trade facilitation and LDC accession negotiations.
He is fluent in English and has working knowledge of French.
Ziyaad was one of the first people globally to be certified as a Global Trade Professional in the area of Trade Management.