No 2022 marketing strategy is complete without the inclusion of digital marketing channels. Many businesses, however, are not confident in their ability to tackle digital marketing or to include it in their marketing mix, and many believe digital marketing is only applicable to companies that sell B2C.
This session aims to demystify the key digital marketing elements while providing information on their inclusion in an overall marketing strategy when selling B2B.
Topics will include:
- Your website
- Search engine marketing (SEM)
- Search Engine Optimization (SEO)
- Pay per click advertising (PPC)
- Marketing automation
- Email marketing
- Social media marketing
- Video marketing
Date: 18 August 2022
Time: 5pm AEST