Accessing Virtual Channels in the US: Catalogs and Mail Order
As the United States recovers from the worst economic crisis in a generation, Australian companies are re-focusing on what remains one of the largest consumer markets in the world. While potentially lucrative, with total consumer expenditure in excess of $10 trillion per annum, the US is also ultra competitive and has seen some of the highest 'failure' rates for Australian exporters.
One of the fastest growing segments of the US consumer market (often overlooked by Australian companies) is 'virtual' or 'alternate' channels including E-commerce, catalogs and television retailing. Even before the internet gained popularity, the US had a very strong home shopping culture and more than 70% of households now regularly purchase items online or by other virtual means.
Many people thought that the advent of the Internet would spell the end of the catalog business in the US but today consumer mail order sales are estimated at over $360 Billion per year. There are over 7000 mail order catalogs in the US offering exposure to millions of potential customers across key demographics.
Date recorded: Thursday, 14 June 2012
Speakers: Dale Talbott - Essex Sales and Marketing & Stephen Farrell – Senior Buyer, Hammacher, Schlemmer
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Featured GTPA Member
Ziyaad Ebrahim, GTP
Ziyaad has close to fifteen years of experience in international trade and development.He joined the World Trade Organization (WTO) after serving 12 years in various positions within the Government of Seychelles, where he comes from.
During his time in the Government of Seychelles, he was directly involved in trade, investment and general economic policy formulation and implementation.He also has experience on WTO accession and was involved in FTA negotiations with the European Union and within the Eastern and Southern African region. He has also worked with international organisations such as the IMF, World Bank and the African Development Bank on Structural Adjustment Programmes, private sector and MSME development initiatives including gender empowerment projects.
In his current role with the WTO, he coordinates the work of the WTO LDC Group in the ongoing trade negotiations.He also monitors and assists LDC participation in specific areas of the negotiations which include Special and Differential Treatment (S&DT), fisheries subsidies, trade facilitation and LDC accession negotiations.
He is fluent in English and has working knowledge of French.
Ziyaad was one of the first people globally to be certified as a Global Trade Professional in the area of Trade Management.