Policy Playbook: How Governments & Trade Partners Can Strengthen SMEs

07.01.2026 Lisa McAuley, CEO
Policy Playbook: How Governments & Trade Partners Can Strengthen SMEs

Introduction

A coherent policy approach is essential to maximize SME contributions to trade, innovation, and employment. Governments and trade partners can enable SMEs to overcome barriers, scale sustainably, and meet international standards through coordinated interventions.

SME Policy Pillars

Effective SME policies focus on five areas:

  1. Trade facilitation — Simplifying customs and procedures for small consignments.
  2. Targeted finance — Export credit, invoice discounting, guarantees.
  3. Export promotion — B2B matchmaking, trade missions, digital catalogues.
  4. Skills & standards — Vocational training, compliance helpdesks, cluster support.
  5. Green & inclusive incentives — Support for energy efficiency, women entrepreneurs, and sustainable production.

Case Study — Brazil MSME Export Programs
Brazil’s “Pequenas Empresas nas Exportações” initiative offers training, export advisory, and marketing support to SMEs. Thousands of firms now export to Latin American and European markets, demonstrating how integrated support drives participation and competitiveness.

Case Study — Tunisia SME Cluster Support
Tunisia has established sector-specific SME clusters in textiles, agri-processing, and ICT, providing technical training, logistics coordination, and marketing assistance. This cluster approach improves efficiency, promotes knowledge sharing, and expands export capacity for small firms.

Policy Reflection: Enabling SME Competitiveness

Policies that successfully strengthen SMEs include:

  • Coordinated export promotion and financial support.
  • Cluster development for knowledge and resource sharing.
  • Technical assistance and standards support to meet international requirements.
  • Incentives for environmentally and socially responsible practices.

FACT SHEET — SME Policy Playbook

Key Takeaways

  • Coordinated policy approaches significantly expand SME export participation.
  • Clusters, finance, and standards support are central to scaling SMEs.
  • Inclusive and green incentives enhance competitiveness and market access.

We will expand on these policy ideas and hear directly from SMEs around the world at next year’s Festival of Inclusive Trade. You too can engage, share your insights, and get involved in shaping the future of inclusive, resilient trade.