Course Type:

Brand building is all about creating awareness of a business and/or its products/services, with the overarching goal of generating sales.

This session will guide participants through the steps of building a successful international brand, including monitoring impact.

Topics include:

  • What is a brand?
  • Steps to building a successful brand:
    • Company brand vs product/service brand
    • Identifying your target market
    • Defining your offering
    • Determining your positioning
    • Creating the right impression
    • Planning your launch
    • Monitoring impact

Masterclass details

Date: 23 August 2022

Time: 5pm AEST 

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