Course Type:

Having a properly considered marketing strategy is the key to international business success.  It guarantees efficiency, sound fiscal decision-making, and longevity in a new market.

Topics will include:

  • The importance of an articulated marketing strategy to your overall international business strategy 
  • Key components of an effective marketing strategy:
    • Understanding where you are to inform where you want to be:  SWOT analysis
    • Marketing objectives
    • Marketing strategy
    • Forecasting
    • Monitoring success

Masterclass details

Date: 11 August 2022

Time: 5pm AEST

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