Brand building is all about creating awareness of a business and/or its products/services, with the overarching goal of generating sales.
This session will guide participants through the steps of building a successful international brand, including monitoring impact.
- What is a brand?
- Steps to building a successful brand:
- Company brand vs product/service brand
- Identifying your target market
- Defining your offering
- Determining your positioning
- Creating the right impression
- Planning your launch
- Monitoring impact
Date: 23 August 2022
Time: 5pm AEST