Digital marketing: the basics with Collins Rex

27.05.2020 Lisa McAuley

Collins Rex is the Asia/ Africa Director for the GTPA who has owned and operated her own very successful businesses on two continents. In her professional capacity she assists clients across a range of international marketing, product development and communications areas, helping them get maximum return on their marketing investment. Collins is passionate about seeing small business do better business, and do it on the global stage!

This presentation covers the following topics:

  • What is digital marketing
  • Digital marketing at a glance
  • Search engine marketing (SEM)
  • Search engine optimisation (SEO)
  • Pay Per Click (PPC) Advertising
  • Email, social media and video marketing
  • Tracking and analytics
  • Download the presentation HERE.


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