Making the most of the value producing opportunities inherent in becoming a digital business

18.03.2019 Lisa McAuley

The GTPA and EIF are pleased to invite you to join us for an upcoming session as part of eCommerce Week in Geneva.

Digital transformation is about how a business embraces digital tools to streamline and improve its functionality, and how that business then more efficiently, potently and profitably interacts with its customers.

Digital businesses:

  • Are customer-focused, putting the customer at the centre of everything they do;
  • Value and understand data and effectively use the information gathered to improving the business’ processes and to better serving the needs of customers;
  • Are innovators, constantly staying ahead of the curve;
  • Use digital tools to collaborate and spread the decision-making process across the entire business thereby becoming more responsive to the needs of their customers;
  • Are lean and agile, using just the cloud-based digital services they need, when and how they need them, without massive investment in IT infrastructure;
  • Understand the importance of being mobile to reach customers who increasingly purchase via their mobile phones.

The session will cover some of the following topics:

  • Maximising the benefits of digital transformation;
  • Digital transformation as a step towards successful eCommerce and participation in the debate around the eCommerce and -Digital Services agreement progressing at the WTO;
  • Extending digital transformation to SMEs in LDCs, giving them a voice in the shaping of global eCommerce frameworks, and policy
  • Case studies of businesses that have successfully embraced digital transformation


  • Lisa McAuley, CEO- Global Trade Professionals Alliance (GTPA),
  • Collins Rex, Director – Global Trade Professionals Alliance (GTPA) and
  • Annette Ssemuwemba, Deputy Executive Director – EIF Programme

Event details:

Date: Wednesday 3rd April 2019

Time: 10:00 AM - 11:30 AM

Location: Palais des Nations, Geneva, Switzerland

For further information please click here

Get Regular Updates

One last thing...

Popular Links