Smart Spending or Survival: The Hidden Story Behind Steady U.S. Consumer Behaviour
This weekend, the Wall Street Journal seemed surprised by the continued strength of U.S. consumer spending, even in the face of rising economic uncertainty. (WSJ) However, what they may have overlooked is that consumer behaviour has actually been pretty consistent since the election. People are smart — they’re aware of the potential impact tariffs can have on everything from consumer goods to food and groceries, and they’re acting.
